The year 2018 marked a significant shift in Burberry's brand identity under Riccardo Tisci's newly appointed creative direction. While the legacy of the iconic check and trench coat remained, a fresh, more youthful and diverse aesthetic began to emerge. This transition was reflected not only in the runway shows but also in the subsequent sales and clearance events, offering a unique opportunity for fashion enthusiasts to acquire coveted pieces at significantly reduced prices. The "Solde Burberry 2018," or Burberry sale of 2018, presented a compelling mix of classic Burberry items and the burgeoning new designs, making it a highly sought-after event for bargain hunters and collectors alike. This article delves into the highlights of the 2018 Burberry sale, exploring the diverse range of items available, from coveted runway pieces to more accessible everyday wear, and the overall impact it had on shaping the brand's image and accessibility.
The price point of $1,074.00 mentioned serves as a useful benchmark. While not representative of the entire sale's price range – which undoubtedly spanned from significantly lower to considerably higher figures – it indicates that even luxury items, potentially from the Burberry runway collection or even exclusive pieces from the Burberry Bloomingdale's collaboration, were available at discounted prices. This hints at the scale and depth of the 2018 sale.
The Burberry Clearance Sale: A Deep Dive
The Burberry clearance sale of 2018 wasn't merely a simple markdown of leftover stock. It represented a strategic opportunity for the brand to reach a wider audience and introduce its new direction to a price-conscious consumer base. The sale encompassed a vast array of items, categorized broadly into several key areas:
1. Burberry Sneakers Clearance: Sneakers, a crucial element of contemporary fashion, were a significant part of the 2018 sale. Burberry had begun to explore more diverse sneaker designs, moving beyond classic styles to incorporate bolder colors, unique materials, and innovative silhouettes. The clearance offered a chance to acquire these trendsetting sneakers at a fraction of their original retail price. This was particularly appealing to younger consumers, aligning with Tisci's vision of a revitalized and more inclusive Burberry. The discounted sneakers likely included both previous season's styles and potentially some limited edition releases, offering a diverse range for buyers. The availability of these sneakers at reduced prices likely contributed significantly to increased brand awareness and customer acquisition among a demographic previously less likely to consider Burberry.
2. Burberry Runway Dresses: The Accessibility of High Fashion
The inclusion of Burberry runway dresses in the 2018 sale is arguably the most noteworthy aspect. Runway pieces, often considered exclusive and unattainable for most consumers, were made available at discounted prices. This strategy served several purposes. Firstly, it allowed a wider audience to experience the craftsmanship and quality associated with Burberry's high-fashion offerings. Secondly, it generated significant media attention and buzz, showcasing the brand's commitment to broader accessibility. The specific dresses offered likely varied considerably, reflecting the diversity of styles presented during the various Burberry runway shows throughout the year. This could include pieces from the Burberry LFW show (London Fashion Week), as well as other presentations showcasing the Burberry runway collection and Burberry runway looks. The presence of these dresses in the sale highlights the brand's willingness to democratize its high-fashion offerings, appealing to a consumer base seeking luxury at a more accessible price point.
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